Episode 36

full
Published on:

25th Apr 2024

Marketing for the Mindful Coach: Overcome Resistance and Share Your Gifts

Many coaches and therapists want to grow their businesses to reach more clients but are blocked in marketing. Promoting your services often raises fears of judgment: "What if people don't like me?" or "How can I focus on just one niche?" 

Using mindfulness, we can separate our identity from our offers. The success or failure of a marketing message is simply feedback about the marketing,  not you. 

And for those of you who feel that focusing on a niche is just too small for what you do, tune-in for suggestion that can truly reframe the "that's too small" point of view to one that allows you to fully inhabit your work in a niche, without feeling like you're giving up a larger part of your work.

As strange as it may sound, marketing serves a higher purpose when you serve a higher purpose. 

In today's world, marketing is a means of sharing your gifts with people who need them. Instead of experiencing marketing as a dreaded task, it becomes a crucial part of your mission.

Listen in to hear:

  • Strategies to work through inner blocks to marketing
  • Mindset shifts to align marketing with your mission
  • The case for starting a niche when building your coaching business
  • Where to find help with technical aspects of marketing
  • Inspiration from a mindful marketing expert

00:00:00 Introduction to Mindful Copy Agency and Marketing Challenges

00:01:53 Overcoming Resistance to Marketing

00:04:53 Approaching Marketing as a Necessary Task

00:06:44 Embodying Resilience as a Coach

00:08:24 Overcoming Marketing Resistance and Authenticity

00:10:05 The Importance of Niching in Marketing

00:12:30 Step-by-Step Marketing Strategy for Coaches

00:16:05 Finding Target Audience Online

00:17:25 Balancing Authenticity with Niche Selection

00:19:48 Navigating Career Choices and Passions

00:22:19 Foundational Steps in Marketing Strategy

00:26:22 Mindful Marketing Course Overview

00:26:45 Addressing Technological Challenges in Marketing

00:29:12 The Significance of Email Lists in Coaching Strategy

00:29:44 The Importance of Building an Email List for Online Business Growth

00:32:23 Utilizing Personal Experience to Understand Consumer Behavior

00:33:07 Connect with Mindful Copy Agency for Marketing Services

00:33:46 Endorsement of Simona Andre Koba's Mindfulness Marketing Services

Connect with Simona The Mindful Copy Agency or on Linked In

If you're aligned with this message and mission of being more mindful in your work with people, join like-minded professionals at The Mindful Coach Association

Transcript
[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:
Next Episode All Episodes Previous Episode

Support the Mission

Help us amplify the voices and stories of inspired coaches who are doing great work. We interview coaches out there doing the real work with challenging populations and making a difference in people's lives. Please consider a contribution to help cover production costs.
Support the Show
A
We haven’t had any Tips yet :( Maybe you could be the first!

Listen for free

Show artwork for The Mindful Coach Podcast

About the Podcast

The Mindful Coach Podcast
Supporting Community & Success For Coaches Who Value Mindfulness in Life and Work
Mindful Coaching is not just a skill; it's a movement.

In a world obsessed with "getting more done," many feel the urgent need to help people in a more profound way.

And many of us have found that the more mindful we are in our life and work, the better or experience of life and the quality of our work. We make better decisions and inspire deeper connections in ourselves and others because we are committed to being more deeply connected with ourselves and the world.

In becoming a professional coach and coach trainer, I experienced (and still do!) a great deal of hype and predatory marketing targeting coaches. So, I created The Mindful Coach Association. A safe haven and community of mindful professionals where we can connect, collaborate, and support each other in our learning, lives, and success. Free from the constant drone of mastermind pitches and promises of instant wealth.

As the founder of the association, I talk to a lot of coaches.

One day, after listening to a particularly inspired coach doing great work with the LGBTQ+ community and also hearing from another working with immigrant populations to help them adapt to a new culture, I felt like wow - "People really need to hear about this work."

But there is no venue for coaches who are doing amazing, important work but aren't publishing books, doing podcasts, TV shows, selling out masterminds, and "crushing 7 figures."

And if you take the many thousands of inspired, courageous coaches doing great work with challenged populations - this is a mighty force indeed - but one that has no voice.

The Mindful Coach Podcast was created to give a voice to those incredible coaches whose work is unheard and unheralded.

Now you can hear their stories of great work that is going on in the world, work that you may not otherwise encounter -and be inspired as I have by the collective goodness that's blossoming in the world.

And you are a part of this work!

Beyond these stories, the podcast is a gateway to a vibrant community - The Mindful Coach Association (https://mindfulcoachassociation.com) Here, you'll have the opportunity to engage in enriching conversations with our guests and fellow mindful professionals during our weekly meetings. It's a safe, collaborative space where individual actions culminate into a powerful, unified force. No upsells or pitches.

Moreover, this podcast is designed to aid in the growth of your practice. We introduce you to exceptional services and cutting-edge technologies, including AI, to enhance your productivity and success. Additionally, a coach is always growing their skills so you'll gain invaluable insights and practical tips from experts in new and powerful coaching modalities.

If you're a coach or helping professional and interested in mindful-somatic work, check out my website at The Mindful Coach website at https://themindfulcoach.com

Tune in, leave a review, and become part of the Mindful Coach Association. Together, we amplify our impacts, elevating not only each other but also our clients and the world at large.

Together, we are a mighty force.
Support This Show

About your host

Profile picture for Brett Hill

Brett Hill

I'm a mindful somatic coach and coach trainer. I'm on a mission to help coaches be the best they can be, and the best way I know to do that, is to promote and encourage coach mindfulness. I created the Mindful Coach Method to help coaches learn the many great techniques and practices I've had the good fortune to learn and employ over the years.

But my interests go beyond training coaches and private practice.

I founded the Mindful Coach Association so coaches and other helping professionals who value mindfulness in their work can connect and collaborate. To help members be successful and tell their stories to the world. I launched the Mindful Coach Podcast.

Strangely enough, my interests in mindful communication align with my passion for technology.

After graduating with a degree in interpersonal communication, I became a technology expert and enjoyed a distinguished technical career. I frequently presented at technical conferences worldwide for companies like Microsoft, authored books, and was awarded Microsoft’s distinguished “Most Valuable Professional” award for nine years.

All my life I've been fascinated with how things actually work. That means looking deeply and seriously inside as well as at the world. How do our minds work? What are the limits of the human capacity to learn and understand? What creates unhappiness or joy?

I studied many inner practices, from common forms to very esoteric. I taught mindfulness and meditation in many forms. One of my most immersive studies was in Hakomi, a mindfulness-based somatic psychology, with founder Ron Kurtz. Also group dynamics under the guidance of Amina Knowlan, creator of Matrix Leadership. In addition, I taught beginning and advanced meditation for several years at the Lotus Center in Okla. City and established the Quest Institute meditation center in Dallas.

After obtaining several coach certifications, I created and teache The Mindful Coach Method to help “bridge the gap” so coaches can experience and use coaching presence, coach-centered mindfulness, and the somatic techniques he has found so essential in his work, yet are often missing in coach training.

I'm on a mission in my work as a coach, teacher, speaker, and author to help people be more present and connected to their authentic voice, and the world itself. I specialize in mindful communications and coach training so we can connect authentically, speak truly, and listen deeply. What does the world need more than this?

Certifications include International Coaching Federation, Somatic-Wellness & Mindfulness Coach, and Mindful Facilitator by the Institute for Organizational Mindfulness. He’s also an alumnus of the Inner MBA by Sounds True, and has hundreds of hours of training in Hakomi, Matrix Group Leadership, Martial Art, Contact Improvisation, and others.